For groups working to achieve positive social change, sophisticated communications strategies are essential tools. People kick around terms like messaging and framing but sometimes don't know the finer art and craft of strategic communications or the best approach for their work. In an information-saturated culture, understanding how to use frames and core cultural values to craft messages can make the difference between whether you connect with your audiences or just become part of the background noise. Are you trying to change behavior or pass legislation? Build public awareness or mobilize activists? The right approach will make your communications more incisive and effective. We draw on the leading edge of social change communications and education theory to craft strategies that can work for nonprofits.
- We help organizations match strategic approaches to their work, whether it's values-based communications, social marketing, experiential learning, or other powerful methods.
- We design communications and education strategies to foster client objectives.
- We help organizations understand how and when to use public opinion research and link clients to firms with a solid reputation in social change research.
- We help match a group's specific needs with a wider network of specialized communications firms whose work we know and trust.